Legends
Crafting Visual Experiences in Sports & Entertainment
At Legends, a global premium experiences company, I serve as a Creative Specialist within the Global Attractions and College divisions.
My role involves designing and producing a wide array of digital, print, and motion assets that enhance brand presence and drive client engagement.
By developing tailored creative solutions, I support our clients in achieving their unique business objectives across various platforms and campaigns.
Deliverables:
Pitch Decks, Marketing Collateral, Motion Graphics/Videos, Digital & Print Design
Pitch Decks, Marketing Collateral, Motion Graphics/Videos, Digital & Print Design
JOB Type:
Creative Strategy & Design Execution for Global Sports and Entertainment Brands
Creative Strategy & Design Execution for Global Sports and Entertainment Brands
ROLE:
Creative Specialist, Global Attractions & Collegiate (Multimedia Design & Project Management)
Creative Specialist, Global Attractions & Collegiate (Multimedia Design & Project Management)
Business Goal
To deliver strategic and visually compelling creative assets that elevate client brands, support business development efforts, and ensure consistency across all marketing channels.
User Impact Goal
To create engaging and informative visual content that resonates with target audiences, enhances user experience, and fosters brand loyalty.
DESIGN PROCESS
01 / Discovery & Stakeholder Collaboration
Engaged with internal teams and clients to understand project goals, target audiences, and brand guidelines. This collaborative approach ensured alignment and informed the creative direction for each project.
Engaged with internal teams and clients to understand project goals, target audiences, and brand guidelines. This collaborative approach ensured alignment and informed the creative direction for each project.
02 / Concept Development & Visual Strategy
Developed creative concepts that aligned with client objectives and brand identities. This included brainstorming sessions, market research, and initial design iterations to establish a cohesive visual strategy.
Developed creative concepts that aligned with client objectives and brand identities. This included brainstorming sessions, market research, and initial design iterations to establish a cohesive visual strategy.
03 / Design Execution & Asset Creation
Produced a variety of assets depending on the projects scope, ranging from pitch decks to motion graphics. Ensured all designs adhered to brand standards and effectively communicated key messages.
Produced a variety of assets depending on the projects scope, ranging from pitch decks to motion graphics. Ensured all designs adhered to brand standards and effectively communicated key messages.
04 / Review & Iteration
Collaborated with stakeholders to review designs, gather feedback, and make necessary revisions. This iterative process ensured the final deliverables met client expectations and project goals.
Collaborated with stakeholders to review designs, gather feedback, and make necessary revisions. This iterative process ensured the final deliverables met client expectations and project goals.
05 / Finalization & Delivery
Prepared and delivered final assets in required formats, ensuring readiness for deployment across various platforms, including digital, print, and social media.
Prepared and delivered final assets in required formats, ensuring readiness for deployment across various platforms, including digital, print, and social media.
06 / Post-Project Analysis & Optimization
Analyzed project outcomes and gathered insights to inform future creative strategies. This continuous improvement approach contributed to the ongoing success of client campaigns.
Analyzed project outcomes and gathered insights to inform future creative strategies. This continuous improvement approach contributed to the ongoing success of client campaigns.
Round-up
My role at Legends allows me to blend creative design with strategic thinking, delivering impactful visual solutions that support our clients' goals in the dynamic sports and entertainment industry. Through collaboration, innovation, and a commitment to excellence, I contribute to creating memorable experiences that resonate with audiences and drive business success.
