Legends
Crafting Visual Experiences in Sports & Entertainment
At Legends, I serve as a Creative Specialist supporting the Global Attractions, Collegiate, and Hospitality divisions—delivering digital, print, and motion design for leading sports and entertainment brands.
I lead the execution of multi-channel campaigns, hospitality collateral, and high-impact presentations, with an emphasis on enhancing guest experiences during peak seasons at NFL stadiums and other major venues. From premium catering to suite and concession design, my work aims to elevate every touchpoint along the fan journey.
This role has allowed me to develop scalable visual systems that support venue openings, brand launches, and long-term campaigns, ensuring design consistency and impact across all platforms.
Deliverables:
Pitch Decks, Marketing Collateral, Motion Graphics/Videos, Digital & Print Design
Pitch Decks, Marketing Collateral, Motion Graphics/Videos, Digital & Print Design
JOB Type:
Creative Strategy & Design Execution for Global Sports and Entertainment Brands
Creative Strategy & Design Execution for Global Sports and Entertainment Brands
ROLE:
Creative Specialist, Graphic Designer, & Project Manager - Global Attractions, Collegiate, and Hospitality
Creative Specialist, Graphic Designer, & Project Manager - Global Attractions, Collegiate, and Hospitality
National Medal of Honor Museum - Cowboys Broadcast L-Brackets
Business Goal
To deliver strategic and visually compelling creative assets that elevate client brands, support business development efforts, and ensure consistency across all marketing channels.
User Impact Goal
To create engaging and informative visual content that resonates with target audiences, enhances user experience, and fosters brand loyalty.
Big 12 Business Cards
NYCFC Business Cards
Cur(ate) Wall Gallery
DESIGN PROCESS
01 / Discovery & Stakeholder Collaboration
Engaged with internal teams and clients to understand project goals, target audiences, and brand guidelines. This collaborative approach ensured alignment and informed the creative direction for each project.
Engaged with internal teams and clients to understand project goals, target audiences, and brand guidelines. This collaborative approach ensured alignment and informed the creative direction for each project.
02 / Concept Development & Visual Strategy
Developed creative concepts that aligned with client objectives and brand identities. This included brainstorming sessions, market research, and initial design iterations to establish a cohesive visual strategy.
Developed creative concepts that aligned with client objectives and brand identities. This included brainstorming sessions, market research, and initial design iterations to establish a cohesive visual strategy.
03 / Design Execution & Asset Creation
Produced a variety of assets depending on the projects scope, ranging from pitch decks to motion graphics. Ensured all designs adhered to brand standards and effectively communicated key messages.
Produced a variety of assets depending on the projects scope, ranging from pitch decks to motion graphics. Ensured all designs adhered to brand standards and effectively communicated key messages.
04 / Review & Iteration
Collaborated with stakeholders to review designs, gather feedback, and make necessary revisions. This iterative process ensured the final deliverables met client expectations and project goals.
Collaborated with stakeholders to review designs, gather feedback, and make necessary revisions. This iterative process ensured the final deliverables met client expectations and project goals.
05 / Finalization & Delivery
Prepared and delivered final assets in required formats, ensuring readiness for deployment across various platforms, including digital, print, and social media.
Prepared and delivered final assets in required formats, ensuring readiness for deployment across various platforms, including digital, print, and social media.
06 / Post-Project Analysis & Optimization
Analyzed project outcomes and gathered insights to inform future creative strategies. This continuous improvement approach contributed to the ongoing success of client campaigns.
Analyzed project outcomes and gathered insights to inform future creative strategies. This continuous improvement approach contributed to the ongoing success of client campaigns.
National Medal of Honor Museum - Digital Ads
Round-up
My role at Legends allows me to blend creative design with strategic thinking, delivering impactful visual solutions that support our clients' goals in the dynamic sports and entertainment industry. Through collaboration, innovation, and a commitment to excellence, I contribute to creating memorable experiences that resonate with audiences and drive business success.
Legends Global Sales Testimonial Video
Legends Global Sales Testimonial Video - Individual Spot
Want to see more specific examples of my work or ask a question? Let's get in touch!
