Bella Hair & Wig
Elevating a Boutique Brand for the Digital Era
Bella Hair & Wig is a boutique retailer offering premium wigs and extensions with a focus on quality and personalized service.
I partnered with the founder to transform the business from a local, service-based operation into a digitally-ready brand. My work included developing a full visual identity and designing a modern, responsive e-commerce website that reflects the brand’s elegance and approachability.
The project was rooted in creating a cohesive, scalable presence that could grow with the business as it entered the online retail space.
Deliverables:
Brand Identity, E-Commerce Website Design, Responsive UI Mockups
Brand Identity, E-Commerce Website Design, Responsive UI Mockups
Project Type:
Brand & Web Design for a Beauty Retail Startup
Brand & Web Design for a Beauty Retail Startup
Team:
Product Designer (me)
Product Designer (me)
Business Goal
To establish a cohesive brand identity and digital storefront that positions Bella Hair & Wig as a trusted, premium beauty retailer ready for online growth.
USER IMPACT Goal
To provide customers with an intuitive, visually appealing shopping experience that mirrors the personalized service of an in-store boutique.
Design Process
01 / Research & Discovery
Before designing, I conducted market research to understand visual and functional trends across beauty and wig e-commerce brands. I evaluated competitors’ branding, product presentation, and user flows, identifying opportunities for Bella to differentiate with a more luxurious, personalized look and feel. I also gathered feedback from early customers to understand their values, pain points, and expectations around purchasing wigs online.
Before designing, I conducted market research to understand visual and functional trends across beauty and wig e-commerce brands. I evaluated competitors’ branding, product presentation, and user flows, identifying opportunities for Bella to differentiate with a more luxurious, personalized look and feel. I also gathered feedback from early customers to understand their values, pain points, and expectations around purchasing wigs online.
02 / Brand Identity Development
Through close collaboration with the founder, I explored multiple logo directions and refined a brand system that communicates confidence and femininity. The final identity includes a modern, script-inspired logotype, warm neutral tones, and elegant typography—designed to feel both welcoming and high-end.
Through close collaboration with the founder, I explored multiple logo directions and refined a brand system that communicates confidence and femininity. The final identity includes a modern, script-inspired logotype, warm neutral tones, and elegant typography—designed to feel both welcoming and high-end.
03 / Website Strategy & Wireframes
I mapped the ideal customer journey from homepage to checkout, focusing on clarity, trust, and storytelling. Wireframes prioritized visual product discovery, educational content around hair care and styling, and easy navigation for both new and returning users.
I mapped the ideal customer journey from homepage to checkout, focusing on clarity, trust, and storytelling. Wireframes prioritized visual product discovery, educational content around hair care and styling, and easy navigation for both new and returning users.
04 / UI Design & Mockups
The final web mockups brought the brand to life through a clean, editorial layout and mobile-first responsiveness. I designed core pages including the homepage, product listing, product detail, and about page—focusing on highlighting the personal touch behind Bella while preparing the brand for future online sales and growth.
The final web mockups brought the brand to life through a clean, editorial layout and mobile-first responsiveness. I designed core pages including the homepage, product listing, product detail, and about page—focusing on highlighting the personal touch behind Bella while preparing the brand for future online sales and growth.
Round-Up
This project was about empowering a boutique brand to confidently step into the digital space. From crafting a custom identity to envisioning a scalable web presence, I helped Bella Hair & Wig lay the groundwork for future online growth while staying rooted in its personal, service-first ethos. If you're looking for a designer who blends brand strategy with thoughtful, goal-driven UI design—I’d love to connect.
